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Total Direct Budget (est)
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Our team’s World Expo experience
nuwa’s team has worked at governing body level and in delivery roles across World and Specialised Expos since 2005, including Aichi, Shanghai, Milan, Dubai and Osaka.
We have been present at every stage of the Expo lifecycle: shaping a nation’s bid, building the plan, delivering the event, and securing its legacy. Few teams carry that range of experience end to end.
Our relationships and knowledge span more than two decades: built inside the rooms where Expo decisions are made, and now brought to the event that will define the next.
nuwa is a specialist World Expo advisory and delivery platform, headquartered in Saudi Arabia. We combine international Expo expertise with deep local and cultural understanding.
Delivery, led by Intelligence and Access
Delivery
In-Kingdom structure, the right partners, execution at scale.
Intelligence
Intelligence in service of delivery.
Access
Market entry, regulatory navigation and introductions.
Four audiences.
One platform.
Live Expo cycles
Specialised Expo
Belgrade 2027
World Expo
Riyadh 2030
Expo 2027 Belgrade opens on 15 May 2027 and runs for 93 days, with over 130 countries and international organisations committed and pavilion units handed to participants from December 2026. The decisions that fill those pavilions are being taken this year.
The World Expo in Riyadh in 2030 runs for six months, from October 2030 to March 2031, brings together 226 countries and organisations, and opens one of the largest procurement ecosystems the Kingdom has ever seen. Around 70% of the spend sits in the private sector.
There is no inherited playbook the way there is for the Olympics or the World Cup; that open field is the opening for organisations that read it early. Belgrade shows what a team can do inside twelve months. Riyadh is where the same work runs at scale.
Specialised Expo
Belgrade 2027
Play for Humanity – Sport and Music for All. Expo 2027 Belgrade Serbia, Specialised Expo, 15 May to 15 August 2027. Live now: pavilion fit-out, operations, staffing and supply across 130+ participants.
World Expo
Riyadh 2030
The World Expo in Riyadh, Saudi Arabia. October 2030 to March 2031. Six months, 226 countries and organisations, roughly 70% of spend in the private sector.
“An Expo is a national promise with a fixed opening date. Everything else can move; that date cannot. The teams that deliver well are the ones who worked out, years out, what the clock was asking of them.”
Tell us the position you are trying to take.
We will tell you whether and how we can help, and what the path to delivery looks like.
If we are not the right fit, we will say so, and point you to who is.