nuwa
nuwa
nuwa

Win at home. Deliver on Expo standard.

For Saudi suppliers and brands structuring to take the largest 2026-2031 contracts.

nuwa’s platform is built around delivery.

Saudi suppliers, brands, and the institutions behind them begin Expo 2030 with the asset every other bidder is trying to create; presence. Local content scoring, incumbency, and supply chain depth carry decisive weight in Expo procurement.

Home advantage is real. Translating it into the largest contracts is structural. 

nuwa has built experience across multiple Expo cycles and has built a delivery playbook that Saudi incumbents have not had reason to write.

Compete on cost alone and the prime contracts go to international consortia who arrived with previous Expo experience in hand. Pair home advantage with that playbook, and the consortia compete alongside you, not above you.

Intelligence equips you with the procurement map and the contracting structures that will define 2027 to 2030. Access pairs you with international Expo specialists whose track record completes your bid.

Delivery is the work itself, executed through partnerships engineered for the contracts that matter.

Delivery qualification, built for procurement

Capability mapping, supplier qualification, and consortium positioning structured around the contracting authorities that will award Expo delivery work.

We assess your readiness against Expo procurement standards and build the qualification depth (references, certifications, financial structure, credibility, governance) that takes you from a prospect supplier to a pre-qualified prime.

Expo 2030 Riyadh gateway grand atrium

Intelligence; where home advantage wins

Procurement intelligence across all 12 Expo delivery domains, calibrated for the contracts where Saudi suppliers compete on home ground.

We identify the categories where local content scoring, incumbency, and supply chain depth carry decisive weight; and the categories where international partnership is the unlock.

International Expo experience in your bid

We pair you with international Expo specialists whose track record fills the qualification gap.

We structure consortia where Saudi presence is the foundation and international IP is the multiplier. Partnerships designed for the contracts you intend to win, governed cleanly through to delivery.

Bid execution and delivery support

Proposal management, prime/sub structuring, and delivery support through to mobilisation.

We work alongside your team to convert qualification depth into contracted work, then stay in the room through execution. The partnership we structure is the partnership we help run.

Our Leadership Team for Saudi Companies

Saudi relationships, international Expo experience, one partner per engagement.

Anthony Banerjee

Co-Founder & Managing Partner
Manal AlBayat, Board Member & Senior Advisor

Manal AlBayat

Board Member & Senior Advisor
Anthony Banerjee
Co-Founder & Managing Partner
“Saudi presence is the most valuable asset in the procurement room. We make sure it gets paired with the experience that closes the bid.”

Insights in the spotlight

Intelligence shapes better positioning.

Be advised through the briefings we are sharing with international companies entering the Kingdom.
May 6, 2026

Why Expo 2030 will behave differently from anything you have built before.

42 million visits. 197 participating countries. A US$7.8 billion capital budget. World Expos behave nothing like a Saudi giga-project — and the window to position is shorter than most assume.

Read More

Insights and Answers

For international companies approaching Expo

What is the typical timeline for establishing a commercial presence in Saudi Arabia?

Typically, when we facilitate registration through MISA the process takes 8 to 12 weeks, depending on activity classification and ownership structure.

Procurement pre-qualification with major contracting authorities adds further time. For Expo-related opportunities, we advise beginning the process at least 12 months before your target contract cycle. The earlier you establish presence, the more procurement windows you qualify for.

 

 

Do we need a Saudi partner to operate in the Kingdom?

It depends on the sector and activity classification. Many sectors now permit 100% foreign ownership under recent regulatory reforms. Others, particularly those involving government contracts or specific licensed activities, require a local partner or joint venture structure. We assess your specific situation and advise on the structure that best serves both your commercial objectives and regulatory requirements.

 

 

How does nuwa differ from a management consultancy?

Management consultancies advise. We operate alongside you in-Kingdom. Our team holds the relationships, understands the procurement landscape, and works as an extension of your organisation in Riyadh. We are accountable for outcomes, not slide decks. When we structure a partnership, we stay in the room through to execution.

 

 

What is Saudisation and how does it affect our market entry?

Saudisation (Nitaqat) requires companies operating in Saudi Arabia to employ a minimum percentage of Saudi nationals, calculated by sector and company size. The requirements affect your ability to obtain and maintain visas for international staff. We structure your workforce planning around Saudisation bands from the outset, so compliance is built into your operating model rather than retrofitted.

 

 

How does a typical engagement with nuwa begin?

Every engagement starts with a 30-minute call with a Managing Partner. We listen to the position you are trying to take in the Kingdom, assess whether our capabilities are the right fit, and outline what a working relationship would look like. If we are not the right partner, we will say so and point you to who is. There is no obligation and no pitch deck. Just a conversation about what is possible.

 

 

What are local content requirements and why do they matter?

Saudi Arabia's local content framework (administered by the Local Content and Government Procurement Authority, LCGPA) increasingly determines who qualifies for public and large-scale private contracts. Points are awarded for Saudi employment, local sourcing, training investment, and technology transfer. Your local content score directly affects your competitiveness in Expo and giga-project procurement. We advise on how to build a credible local content position before you enter the bid process.

Discover more of what we do

Expo delivery, production and execution

End-to-end execution across the Expo ecosystem; the contracts your home position is built to win.

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Intelligence, insights and strategic advisory

Procurement intelligence calibrated for where local advantage compounds and where IP is the unlock.

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Expo access and go-to-market

Pairings with international Expo specialists whose track record completes your bid.

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Every conversation starts with a 30-minute call.

Tell us the position you are trying to take.

We will tell you whether and how we can help, and what the path to delivery looks like.

If we are not the right fit, we will say so, and point you to who is.

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