Your entry point to Saudi Arabia's largest program pipelines.
From Expo 2030 to the giga-projects reshaping the Kingdom, we position international companies to compete.
The organisations that capture value are the ones that arrive with structure already in place. The right entity. The right local partnerships. The right procurement credentials. And the right relationships with the institutions that control access.
Saudi Arabia rewards preparation. Organisations that arrive without established partnerships, regulatory readiness, and commercial infrastructure find themselves competing for positions that were allocated months earlier.
Entity and regulatory setup
MISA registration, commercial licensing, and procurement pre-qualification structured around Expo timelines and Saudi commercial requirements.
From initial registration through to Saudisation compliance and local content planning, we build the regulatory architecture that qualifies you to compete.
Partnership and JV structuring
Saudi family office and partner matching based on complementary capability, not convenience.
We identify, vet, and structure partnerships between your organisation and qualified Saudi entities. Relationship management that protects both parties across the Expo value chain.
Brand and local positioning
Arabic content, cultural alignment, media strategy, and the positioning required to be recognised as credible in-Kingdom.
We adapt your brand, communications, and market presence for Saudi audiences.
Local content compliance and commercial relevance from day one.
Business development
Pipeline development, bid prep, and contract pursuit for organisations pursuing Expo-related and giga-project mandates.
Fractional sales leadership and proposal management that operates as an extension of your team in Riyadh.
We convert market access into signed contracts.
Our consulting leadership team
The partners who lead your engagement bring decades of experience and expertise advising and executing on behalf of global companies entering the Saudi and Expo markets.
We assign a dedicated partner to drive each engagement.
Anthony Banerjee
Co-Founder &
Managing Partner
Manal AlBayat
Board Member &
Advisor
Insights in the spotlight
Intelligence shapes better positioning.
Be advised through the briefings we are sharing with international companies entering the Kingdom.
Expo 2027 Belgrade. Contract types, timing, and what it tells us about Riyadh 2030.
Belgrade is a live calibration case for Riyadh 2030. The country-level pavilion ecosystem, 130+ nations, is the accessible commercial layer. The window closes 18 months before the gates open.
Read More
Why Expo 2030 will behave differently from anything you have built before.
42 million visits. 197 participating countries. A US$7.8 billion capital budget. World Expos behave nothing like a Saudi giga-project — and the window to position is shorter than most assume.
Read More Anthony Banerjee
Managing Partner
“Go-to-market decision making begins with a clear understanding of the intent for your market entry. That clarity shapes every downstream choice, from vehicle selection to local partner and activation strategy, and the path forward is guided by each business’ unique value proposition, positioning, values and dynamics. This philosophy is the foundation of our approach when you work with us.”
Insights and Answers
For international companies approaching Expo
Discover more of what we do
Intelligence, insights and strategic advisory
Procurement intelligence, market analysis, and strategic briefings for Expo 2030.
Expo access and go-to-market
Market entry, partner identification, and institutional introductions.
Expo delivery, production and execution
We enable end-to-end execution and delivery across the entire Expo ecosystem
Every Nuwa engagement starts with a 30-minute call with a Managing Partner.
We listen to the position you are trying to take, and tell you whether and how we help. If we are not the right fit, we will say so and point you to who is.