Insights that inform
incisive decision-making
Expo 2030 is a world of opportunity on the edge of driving a wave of activity across Saudi Arabia
Insight is important and clarity is king when it comes to decision-making to enter into the Expo ecosystem or take a position in this complex market.
Hundreds of organisations are moving into position.
The question being asked is: what does it take to deliver an Expo? How do we act now to get ahead in Riyadh for 2030?
The organisations that will secure the strongest positions are those that understand the landscape first.
Intelligence is the difference between strategic conviction and expensive guesswork.
What we do
Bringing you the research, strategic briefings, and decision-grade intelligence for positioning into Expo 2030
Expo insights
We provide sector-specific research and procurement insights covering Expo 2030.
For international and regional companies, we develop market entry strategy, opportunity sizing and sector fit, delivering the insights on which contracts are open, to whom, and on what terms.
For investors, we advise on the investment landscape around Expo, with the important insights necessary to drive decision-making.
Boardroom briefings
We bring confidential, board-level briefing sessions tailored to each organisation’s sector and strategic objectives.
Our senior consultants with depth of expertise and up to date experience in Expo help align leadership around planning, procurement cycles, market entry, board preparation for Saudi market entry, and competitive dynamics.
We bring the answers to the questions that enable effective Expo entry.
Expo strategy advisory
We provide strategic advisory and consulting around go-to-market framing, pavilion strategy, and competitive positioning built on proprietary intelligence.
We assess where your organisation sits in the Expo landscape, identify the positioning and participation options, how to enter, through which channels, and on what timeline.
We bring our rich experience with Expo and the Saudi market to bear in portfolio and opportunity mapping, pavilion strategy, even sponsorship to ensure effective capital deployment.
Stakeholder consulting
The Expo ecosystem is governed by a defined set of institutions, procurement bodies, and decision-makers.
Knowing who they are, and what they are looking for, is the prerequisite for every relationship that follows.
We identify key buyers and procurement contacts, government, and Expo team relationships that shape participation and partnership opportunities, as well as the deal flow and operating structures that will deliver success.
Our experts
Anthony Banerjee
Co-Founder &
Managing Partner
Manal AlBayat
Board Member &
Advisor
Kailash Nagdev
Co-Founder &
Managing Partner
Our strategic approach
Scoping and shaping
We invite you to engage with us initially through tailor-made scoping and shaping sessions.
We gain insights into your business, objectives and positioning relevant to Expo.
In exchange, we identify early insights and information gaps that we can address to enable you to make decisions with confidence.
Structured insights and advisory
Tailored research, briefings, and stakeholder mapping delivered against your decision timeline.
Whether that is an investment committee date, a board presentation, or a bid submission deadline, every output is sequenced to arrive when you need it, in the format your stakeholders require.
Expo strategy development
Our core expertise and experience is in developing strategy around positioning, pavilion development and go-to-market to enable well structured Expo entry and participation.
For international companies, this means a defined positioning and participation route into the Saudi market, with the partnerships, entity structure, and procurement credentials mapped before entering.
For Saudi businesses, it means a sponsorship and pavilion strategy that positions the brand at the right level within the Expo programme.
For investors, it means portfolio opportunity mapping that identifies where capital is most productively deployed across Expo-adjacent sectors and structures.
How we can help
For Investors
Investment landscape overview
Owner & family office briefing
Portfolio opportunity mapping
Deal flow & partner identification
For International Companies
Market entry research
Leadership alignment on KSA entry
Positioning and participation route
Key buyer and procurement contacts
For Regional Businesses
Opportunity sizing and sector fit
Board prep for Expo participation decision
Sponsorship and pavilion strategy
Government and Expo team relationships
Discover more of what we do
Expo access and go-to-market
Market entry, partner identification, and institutional introductions.
Expo delivery and execution
We enable end-to-end execution and delivery across the entire Expo ecosystem
Every Nuwa engagement starts with a 30-minute call with a Managing Partner.
We listen to the position you are trying to take, and tell you whether and how we help. If we are not the right fit, we will say so and point you to who is.