The World's Largest Stage
Built for the private sector delivery of Expo 2030. Delivery, led by intelligence and access.
$7.8B
Expo 2030 direct budget
$4BN+
Estimated participants budget
226+
Pavilions requiring delivery partners
6 sq km
Expo masterplan site
Built for private sector delivery of Expo 2030
Expo 2030 will create more private sector opportunities than any other mega event. The organisations that move now will define how it is built.
Expo 2030 Riyadh runs for six months, brings together 197 participating nations, and opens up one of the largest ecosystems of projects, partnerships and procurement opportunities ever seen for a major event in Saudi Arabia.
There is no established playbook for Expo 2030 the way there is for the Olympics or the FIFA World Cup. That open field is precisely the opportunity for organisations with the right intelligence, positioning and access.
Access is not automatic. Saudi procurement structures, stakeholder networks and local compliance demand specialist navigation.
nuwa exists to provide it.
Sixty-five years of collective Expo experience.
The nuwa team has lived and breathed the entire Expo lifecycle before. Multiple major World Expos have been delivered by our team since 2010, and we’ve had continued presence in Saudi Arabia since 2012.
Relationships and knowledge that span more than two decades.
Our expo delivery experience
Delivery, led by Intelligence and Access
Three capabilities, one platform, built around a single outcome.
nuwa Delivery
From expo vision to operating pavilion.
Delivery, led by Intelligence and Access.
The Expo 2030 Riyadh Company holds the central mandate and around it sits the mandate for the other 127 buyers, the International Participants. Both, by design, are applicable to the private sector delivery layer. nuwa is the platform built for that layer; in-Kingdom presence, joint ventures, bid preparation, and execution at Expo scale, with proven Expo credibility.
nuwa Intelligence
The expert insights behind every credible bid.
Intelligence in service of delivery.
Procurement intelligence, board-level briefings, sector reading, and stakeholder mapping.
The depth of insight from nuwa’s Senior Advisors, puts those that work with us, into position to win the Expo 2030 contracts that flow through the private sector layer.
nuwa Access
Your springboard into Expo 2030 opportunities.
Access in service of delivery.
Market-entry strategy. Setup. Compliance. Procurement intelligence. Stakeholder access. Partnerships. Fractional in-country leadership. Workforce.
nuwa supports turning a private sector position into an awarded contract inside the Expo 2030 cycle.
Discover
The visible event. The unseen delivery.
World Expos are inevitably a complex buyer environment with no established “playbook”.
Procurement spans the Host Country’s master infrastructure, over 197 participating nations each commissioning their own pavilion at varying scales anchor corporate pavilions, and a vast breadth of build, fit-out, and operational needs that must be conceived, procured, delivered, and sustained across a continuous six-month live event.
An Expo is a living environment, not a fixed-term construction project – procurement doesn’t stop at opening day. Catering, logistics, staffing, maintenance, technology, and experience programming must all be supplied, renegotiated, and managed in real time, often under intense public and diplomatic scrutiny.
And because every Expo is effectively built from scratch, there is no fixed Playbook to inherit — creating significant opportunities for organisations prepared to innovate, collaborate, and position themselves early within the ecosystem.
Built to support private sector delivery for Expo 2030.
Every World Expo has a central organising structure, who control their own procurement ecosystem. Outside of that each participating country manages their own procurement ecosystem, and this is where nuwa adds most value for private sector.
nuwa is the platform built for that ecosystem; intelligence to read the procurement, access to be in the right rooms, and the partnerships to win and execute at Expo scale.
We bring Saudi capacity and international capability into that ecosystem, ready to win, execute, and succeed.
Four audiences.
One private sector delivery platform.
For Saudi Suppliers and Brands
Win at home. Deliver on Expo standard.
Home advantage is real. Translating it into the largest 2028 to 2030 contracts is structural. Pair Saudi presence with nuwa’s six Expo cycles of know-how, and the international consortia compete alongside you, not above you.
For International Suppliers
Built to deliver, in-Kingdom.
The contracts that earn (pavilion build, civils, FM, technology, hospitality, operations) are awarded between 2027 and 2030. The qualification that decides who wins them is built between now and 2027. Arrive with the structure already in place, or arrive at tender drop and be unable to compete.
Family Offices & Investors
Capital, positioned for delivery.
Most capital coming into the Kingdom right now is chasing announcements. The investors who participate on equity terms in delivery contracts are the ones whose vehicles, partners, and counterparty structures were already in the room two years earlier. 2026 is the positioning window; 2027 to 2030 is the harvest.
Organising Committee & International Access
Your pavilions. Our delivery network.
Every nation participating sends a small team to deliver a very large promise. Sourcing pavilion suppliers in Saudi Arabia without a vetted network is the single largest budget and timeline risk a participant team will carry. nuwa brings you the shortlist of Expo-experienced, Saudi-compliant suppliers; you keep the decision.
Our Insights
What the boardrooms
are reading
nuwa’s Intelligence series is developed specifically for Expo 2030 Riyadh; written for the boardroom to make decisions, by nuwa’s Senior Advisors.
Expo 2027 Belgrade. Contract types, timing, and what it tells us about Riyadh 2030.
Belgrade is a live calibration case for Riyadh 2030. The country-level pavilion ecosystem, 130+ nations, is the accessible commercial layer. The window closes 18 months before the gates open.
Read MoreThe window for private sector positioning is now.
2026
Foundation
An estimated $12 to $15 billion will be deployed across Expo infrastructure, pavilions, operations, and programming over the next four years; funded by Saudi Arabia alongside 226 pavilions across participating nations, brands, and partners. Major site infrastructure and enabling works accelerate. International operators, consultants, architects, and suppliers begin positioning for long-cycle procurement and partnership opportunities.
2027.
Procurement Opens
Primary procurement rounds expand across architecture, engineering, operations, mobility, technology, commercial activation, and experience design. Detailed planning begins for the site ecosystem, national pavilions, cultural programmes, entertainment, hospitality, and operational delivery models that will power Expo 2030.
2028.
Acceleration & Mobilisation
Participant nations, sponsors, operators, and delivery partners move from planning into implementation. Pavilion contracts accelerate alongside operational readiness, supply-chain mobilisation, and workforce planning. Consortiums, local partnerships, and delivery ecosystems become critical.
2029–2030.
Build-Out, Fit-Out & Live Operations
Expo delivery enters full acceleration. Pavilion construction, fit-out, testing, staffing, ceremonies, entertainment, logistics, and city-wide operations scale rapidly toward opening. The organisations best positioned operationally and commercially now move into active delivery.
2030–2031.
Expo 2030 live & Transition to Legacy
Expo 2030 Riyadh operates live for six months across ceremonies, programming, hospitality, mobility, security, workforce operations, and national pavilion activations. As the event concludes, focus shifts toward legacy repositioning, asset transition, dismantling, and long-term commercial opportunities beyond Expo itself.
Tell us the position you are trying to take.
We will tell you whether and how we can help, and what the path to delivery looks like.
If we are not the right fit, we will say so, and point you to who is.