Built to deliver, in-Kingdom
International suppliers, arriving with the structure already in place.
International suppliers arriving in Saudi Arabia for Expo 2030 face a delivery market with rules of its own.
The contracts that earn — pavilion build, civils, FM, technology, hospitality, operations — are being awarded from now. Companies that arrive with the structure already in place compete on equity terms. Companies that arrive late compete purely on price.
nuwa’s platform is built around delivery. Intelligence tells you which contracts carry real budget and clean award timelines. Access opens the rooms where those contracts are awarded. Delivery is the work itself; pavilion build, FM mobilisation, programme execution, joint venture operation. We move international suppliers along that line, from briefing through to contracted, executed work in-Kingdom.
60+ years of collective Expo experience combined with more than a decade in Saudi Arabia across our team and Senior Advisors.


Delivery readiness from day one
Entity, licensing, workforce, and local content built around the delivery contract.
We work the regulatory build (MISA registration, commercial licensing, Saudisation, local content), the partnership structure, and procurement pre-qualification around the delivery cycle. By the time the tender drops, the structure is already there.


Intelligence. Contracts that are worth pursuing
Sector intelligence across the 12 delivery domains.
Pavilion, civils, FM, hospitality, technology, security, operations. Each domain runs its own procurement clock. We tell you which clocks are real and where your capability is the unlock.


Access; where delivery work is awarded
Family offices, holding companies, government entities, and the institutions that allocate delivery mandates.
Introductions made on complementary capability and delivery credibility. The partnerships we structure are designed to compete for contracts together, governed cleanly through to execution.


From access to contracted delivery
Bid prep, proposal management, fractional sales leadership, and programme execution in-Kingdom.
We operate as an extension of your team in Riyadh, from contract pursuit through to mobilisation. We are accountable for outcomes, not slide decks. When we structure a partnership, we stay in the room through to delivered work.
The team behind nuwa
The partners who lead your engagement combine in-Kingdom relationships with international Expo delivery experience. One dedicated partner per engagement, from first conversation through to delivered contract.



Anthony Banerjee
Co-Founder &
Managing Partner


Manal AlBayat
Board Member &
Advisor



Anthony Banerjee
Managing Partner
“The market entry decision begins with the delivery decision. What contract are you here to win, and what does the structure look like that lets you win it? Everything downstream; the entity, the partners, the positioning, the bid; follows from that answer. We help international suppliers arrive ready to deliver.”
Insights in the spotlight
Intelligence shapes better positioning.
Be advised through the briefings we are sharing with international companies entering the Kingdom.


Expo 2027 Belgrade. Contract types, timing, and what it tells us about Riyadh 2030.
Belgrade is a live calibration case for Riyadh 2030. The country-level pavilion ecosystem, 130+ nations, is the accessible commercial layer. The window closes 18 months before the gates open.
Read MoreInsights and Answers
For International Suppliers competing for Expo 2030
How does nuwa differ from a management consultancy?
Management consultancies advise. We operate alongside you in-Kingdom, with delivery as the outcome. Our team holds the relationships, understands the procurement landscape, and works as an extension of your organisation in Riyadh. We are accountable for contracts won and contracts delivered. When we structure a partnership, we stay in the room through to execution.
What is the typical timeline for establishing a position to deliver in Saudi Arabia?
Registration through MISA takes 8 to 12 weeks; procurement pre-qualification with major contracting authorities adds further time. For Expo-related delivery contracts, we advise beginning the process at least 12 months before your target contract cycle. The earlier you establish presence, the more procurement windows you qualify for; the more delivery work you are eligible to compete for.
Do we need a Saudi partner to deliver in the Kingdom?
It depends on the sector and activity classification. Many sectors permit 100% foreign ownership under recent regulatory reforms. Others, particularly government contracts and licensed activities, require a local partner or joint venture structure. We assess the activity, the contract you are targeting, and structure accordingly.
What is Saudisation and how does it affect our delivery capability?
Saudisation (Nitaqat) requires companies operating in Saudi Arabia to employ a minimum percentage of Saudi nationals, calculated by sector and company size. The requirements affect your visa entitlement and your ability to mobilise teams. We structure your workforce planning around Saudisation bands from the outset, so delivery is not blocked by compliance late in the cycle.
What are local content requirements and why do they matter for delivery contracts?
Saudi Arabia's local content framework, administered by LCGPA, increasingly determines who qualifies for public and large-scale private contracts. Points are awarded for Saudi employment, local sourcing, training investment, and technology transfer. Your local content score is a delivery qualification gate. We advise on how to build a credible local content position before you enter the bid process.
What contract size do you typically work on?
From $5m fit-out and specialist packages through to multi-hundred-million-pound civils, technology, and operations programmes. The structure of the engagement changes; the work doesn't. One partner, in your team, from briefing through to handover.
We already have a Saudi presence. Why would we engage nuwa?
Presence is a base. Position is the upgrade. Companies with existing Saudi entities still face the question of which Expo delivery contracts to prioritise, which Saudi counterparties to consortium with, and how to read a procurement environment most international firms have never operated in. The platform addresses each of those.
How does an engagement begin?
With a 30-minute call. We listen to the position you are trying to take in the Kingdom, identify the delivery contracts that fit, and tell you whether and how we help. If we are not the right fit, we will say so and point you to who is.
Discover more of what we do
Delivery
End-to-end execution across the Expo ecosystem; the work that converts positioning into contracted revenue.
Intelligence
Procurement intelligence, market analysis, and strategic briefings that tell you which contracts to pursue.
Access
Market entry, partner identification, and institutional introductions that open the rooms where the work is awarded.
Begin a Conversation
Every nuwa engagement starts with a 30-minute call with a Managing Partner.
We listen to the position you are trying to take, and tell you whether and how we help. If we are not the right fit, we will say so and point you to who is.
