Six Expo cycles. One platform. Built for delivery.
65+ years of collective Expo experience sit across our team — including Shanghai, Milan, Astana, Dubai, and Osaka.
Every cycle taught the same lesson: who delivers an Expo is decided long before the construction tenders go out.
nuwa was built by practitioners who understand how value is actually created at World Expos: through procurement structures, operational delivery, pavilion ecosystems, local partnerships, and long-cycle commercial positioning.
We work at the intersection of international capability, Saudi execution, and institutional capital.
nuwa means seed.
The work it grows into is delivery.
نوى is the Arabic word for seed and carries within it a complete design for what it will become.
Outcome follows intention.
The beginning of something designed to grow, connect, and endure. That is the principle nuwa was built around.
nuwa was founded on a simple observation: unlike the Olympics or FIFA World Cup, there is no established Expo playbook. World Expos are built through overlapping ecosystems of governments, pavilions, operators, suppliers, investors, and delivery partners, with enormous economic value captured locally by those positioned early enough to participate.
Giving flight to dreams.
Expo 2030 Riyadh will bring more than 197 nations, tens of millions of physical visitors, and billions in procurement, construction, hospitality, operations, technology, and live experiences into a single ecosystem.
Yet many international organisations still approach the market through fragmented introductions and limited local understanding. nuwa exists to close that gap.
Most platforms are built forward; capabilities first, services second, a search for buyers third. nuwa starts at the contract and works back. We mapped the $12-15BN Expo opportunity across 12 delivery domains and 55+ categories, then designed the platform that wins inside each one.
We combine World Expo operating experience, Saudi market intelligence, partnership structuring, capability development, and access to institutional relationships into a single platform designed to help organisations participate meaningfully in the Kingdom’s next decade of global events. Expo 2030 Riyadh is the immediate catalyst.
Built by operators
Anthony Banerjee
Co-Founder & Managing Partner
Manal AlBayat
Board Member & Senior Advisor
Kailash Nagdev
Co-Founder & Managing Partner
Built in the Kingdom
Riyadh
Riyadh, Saudi Arabia — Expo Hub, Building 1, King Abdulaziz District, Salahuddin Al Ayoubi Street, Riyadh 11452