The Expo Experts.
nuwa is Saudi Arabia’s Expo 2030 specialist. One focus, nine Expo cycles of experience, and relationships built in the Kingdom since 2012. We are complementary to the central organising structure, never in competition with it. Our place is the private sector delivery layer that forms around it.
nuwa means seed.
نوى is the Arabic word for seed, and it carries within it the design for what it becomes. The beginning of something built to grow, connect and endure. That is the principle nuwa was built around.
Network scale, kept lean.
We map supply and demand, then connect the two at the right moment. The strength is the network, not the headcount. We back relationships that outlast any single brief; the Expo opportunity is too large to chase alone. Our partnership with TASC is one example: the operational engine that lets us deliver at Expo scale while staying lean.
The people behind the platform.
Founders who connect the Kingdom to the world, and senior advisors who have delivered World Expos before.
Seventy years, nine Expos, one Kingdom.
Our team has delivered World Expos since 2005, including Aichi, Shanghai, Milan, Dubai and Osaka, and has worked in Saudi Arabia since 2012.
“We started nuwa because the layer where Expo actually gets delivered had nobody speaking for it. The hundreds of companies who build it, staff it and run it for six months. That layer decides whether an Expo is remembered well.”
Built in the Kingdom
Riyadh
Riyadh, Saudi Arabia, Expo Hub, Building 1, King Abdulaziz District, Salahuddin Al Ayoubi Street, Riyadh 11452
Tell us the position you are trying to take.
We will tell you whether and how we can help, and what the path to delivery looks like.
If we are not the right fit, we will say so, and point you to who is.