Expo 2030 is creating one of the most significant private sector participation opportunities the region has ever seen.
The only global platform that runs for six months, brings together more than 197 nations, and operates at the intersection of innovation, sustainability, culture, and economic transformation.
Held under the theme “Foresight for Tomorrow”, Expo 2030 Riyadh is designed as a global platform where nations, innovators, companies, and communities come together to shape solutions for a more sustainable, inclusive, and technologically advanced future.
Nations will build pavilions that showcase ambition and identity.
Companies will deploy capability across infrastructure, technology, mobility, hospitality, culture, and experiences.
Saudi Arabia is using Expo 2030 as a catalyst for long-term transformation aligned to Vision 2030.
$12 to $15 billion in direct spend across pavilions, infrastructure, hospitality, and operations.
The Expo 2030 Riyadh Company holds the central mandate; the international participants hold the wider one. nuwa is built for the private sector that delivers for them both.
There is no established Expo playbook.
That is the opportunity for organisations prepared to innovate, collaborate, and position themselves early within the ecosystem.
Riyadh is the stage. Expo 2030 is the platform. The time to position is now.
Expo 2030
By the numbers
USD 7.8bn
Direct Expo capital investment
The direct Expo capital programme drives a multi-year cycle of pavilion, infrastructure, hospitality, and operations contracting.
USD 4-5bn+
Expected participant and pavilion spend
PIF established the Expo Riyadh Company to build and operate the site, with legacy infrastructure designed from day one. Complementary to the central organising structure, the private sector layer delivers the work.
42M+
Expected visits across Expo 2030 site
Six months of sustained demand across hospitality, mobility, retail, and experiences across 42M+ expected visits.
197
Participating nations
197 participating nations each commission their own pavilion at varying scales — alongside anchor corporate pavilions and thematic build.
230+
Pavilions expo planned on site
Over 230 pavilions are planned across the 6 sq km masterplan site — predictable pavilion demand: design, build, operations, technology and content.
~6M sqm
Total Expo site footprint
A 6 sq km Expo site footprint sits inside a wider $170bn privatisation and PPP infrastructure pipeline across transport, water, health, education, municipal services, and telecoms.
Six sectors.
One event.
Thousands of contracts.
Many global mega-events derive significant value from broadcast rights and media revenues. World Expos retain a substantial proportion of economic activity within the host market.
Expo 2030 Riyadh is expected to attract more than 42 million physical visits across six months, with 197+ participating nations developing, operating, and activating physical pavilions on-site.
From pavilion construction and hospitality to mobility, workforce, logistics, retail, cultural programming, and live operations, Expo 2030 is thousands of overlapping procurement and delivery streams operating simultaneously across governments, operators, brands, and supply chains.
For the private sector, the opportunity is embedded inside how the Expo ecosystem is built and operated.
Built Environment
Masterplanning, civils, infrastructure, sustainability and utilities.
Digital, AI & Smart Infrastructure
Smart-city systems, data platforms, AI, connectivity, cyber security, ticketing.
Live Operations
Venue management, security, mobility, logistics, supply chain..
Pavilions & Experience
Pavilion services, content, thematic environments, AV and culture.
Commercial & Hospitality
Sponsorship, F&B, retail, VIP hospitality and visitor services.
Governance & Advisory
Strategy, finance, programme management, legacy planning, professional services.
A national transformation.
private sector delivery cycle.
A five-year window to be ready.
Expo 2030 is a milestone in a wider transformation already running across the Kingdom; economic, technological, cultural, and accelerating.
The same private sector layer that will carry around seventy per cent of Expo 2030 is the layer carrying the broader Saudi build-out beyond it.
The window to be ready, partnered, and in-Kingdom is in next twenty-four months.
The world is watching.
The region is not waiting.
Infrastructure is under development at unprecedented scale. Talent is mobilising. Capital is being deployed. Those who understand the market are moving from observers to participants.
For organisations considering Saudi Arabia, the question is no longer whether to enter; it is how, with whom, and how quickly the structure can carry the contracts that follow.
The right partnerships, the right World Expo specific experience, and the right intelligence determine which organisations are ready to deliver, and which are still learning the room.
Local context. Local capability. Local content.
Saudi Arabia’s local content requirements increasingly determine who qualifies for public and major contracts.
A regional base builds relevance and credibility.
Access to local partners, intelligence on procurement, and the partnerships that turn capability into delivery
That is the work between being interested in Expo and being awarded a contract under it.
Saudi presence is key to Saudi delivery.
Around 60% of GCC GDP runs through Saudi Arabia. Jeddah, Riyadh, and Dammam carry deep talent pools, established infrastructure, and proximity to the decisions that shape the region.
A regional headquarters is the operating spine for private sector delivery at World Expo scale. The organisations that establish presence now will be the ones executing the contracts that flow through 2028 and beyond.
Find your entry point to Expo 2030.
Tell us where you want to position; international operator, Saudi supplier, investor, or pavilion organiser. We will tell you what the path to delivery looks like, in plain language, and where in the layer you fit.