Serbia · Specialised Expo · 15 May to 15 August 2027
Expo 2027 Belgrade
Ninety-three days on twenty-five hectares outside Belgrade; the last Specialised Expo before Riyadh opens its gates. nuwa is there for the companies preparing to deliver the next Expo, and for the countries delivering this one.
For international participants
Everything Expo
One team on the ground for your participation, from the day you receive your pavilion keys to the last day of dismantling. Everything Belgrade in partnership with nuwa.
For companies
The Expo Observer Programme
Fourteen small-group visits to Belgrade, March to August 2027, for Saudi companies preparing for the World Expo in Riyadh in 2030.
Specialised Expo
Belgrade 2027
Five months to fit out. Ninety-three days of play.
Belgrade’s pavilions are built. What visitors see when the gates open depends on what goes inside them this winter.
The Specialised Expo in Belgrade runs from 15 May to 15 August 2027. It is the first Expo in the Western Balkans, with more than 140 participants and around four million visits expected.
The theme is Play for Humanity: Sport and Music for All. Pavilions, National Days and supplier pitches will be judged on what visitors get to do.
The organiser has built the participant pavilions and already let most of its own contracts. Keys go to participants by 1 December 2026. From then the work is theirs: fit-out and exhibition first, then staffing, hospitality, National Days and VIP visits through 93 days of live operation.
Participants are appointing those teams now.
Everything Expo · For international participants
One team on the ground for your participation.
A partnership between Everything Belgrade and nuwa
A participating country arrives in Belgrade with a pavilion to fit out, a team to hire, a National Day to host and a ministry expecting results, much of it managed from the home capital. Everything Expo puts one team beside the Commissioner General for all of it.
What we deliver
01 · Concierge services
Concierge services
Everything your team and your guests need in the city.
- Hotels, serviced apartments and villas, booked early in a city short of rooms
- Cars and drivers, airport transfers and daily transport
- Restaurant reservations and private dining
- Tours and cultural experiences across Belgrade and Serbia
02 · Your pavilion team
Your pavilion team
Recruited, trained and managed for 93 days, seven days a week.
- Workforce plan, roles and shift model
- Hosts, guides, protocol officers, drivers, administrators, interpreters and performers, recruited through licensed Belgrade agencies
- Training on your country's story, service standards and safety
- Contracts and payroll through a licensed Serbian employer, and staff accommodation
03 · Pavilion operations
Pavilion operations
Open every morning, reset every night.
- Concept of operations and readiness rehearsals before 15 May
- Daily management of opening, visitor flow, queues, guest services and incidents
- Cleaning, maintenance and security, coordinated with the organiser's site services
- Food, beverage and retail operations where the pavilion runs them
- Visitor research, mystery visits and a daily report on visitors, service and spend
04 · VIP visits and delegations
VIP visits and delegations
Ministers and delegations, received with the right protocol.
- Ministerial and VIP visit programmes, protocol and security coordination
- Airport meet and greet and chauffeured movement for official guests
- Delegation programmes, from a minister's day to a trade mission's week
- Liaison with the organiser's protocol team on every official visit
- Translators and interpreters
05 · National Day and ceremonies
National Day and ceremonies
The day your country takes the stage.
- Your National Day on the organiser's stage: ceremony, protocol and running order
- Strategic advice and conceptual design for the day
- Architecture, scenography and audio-visual content
- Event operations from rehearsal to the last guest
06 · Private events
Private events
Curated moments beyond the ceremony.
- Private dinners and receptions for ministers and partners
- Milestones: the pavilion opening, launches, signings and awards
- Business evenings and hosted discussions
- Venues, styling and production across Belgrade
07 · Business programme
Business programme
Results the ministry can report.
- Trade and investment forums and business-to-business meetings
- Serbian partners and buyers through the Expo's business programme
- Meetings with the Saudi companies visiting Belgrade through nuwa's Observer Programme
- A record of every meeting and lead for the ministry's report
08 · Marketing, creative and media
Marketing, creative and media
Your pavilion’s story, captured every day.
- Photographers and videographers on call across the 93 days
- A social media team working to your pavilion's brand and calendar
- Media coverage of every visit and ceremony
- A photo and video archive and the ministry's reporting pack
09 · Your office and suppliers
Your office and suppliers
The Commissioner General’s base, and the suppliers behind the pavilion.
- Day-to-day liaison with the organiser, and one master schedule and budget from handover to dismantling
- Entity registration, banking and tax procedures under the SEE Agreement, with Serbian legal and accounting advisers
- Accreditation, visas and work permits for staff, artists and delegations
- Fit-out, AV, freight and security suppliers sourced, vetted and managed, in step with the organiser's logistics partner
How to work with us
A single service.
One need, scoped and quoted: a National Day, a private dinner, a pavilion team.
A managed phase.
Pre-opening or live operations, run end to end under one lead.
A participation partner.
One team from handover to dismantling, and on to Riyadh.
Everything Belgrade and nuwa are independent companies and are not affiliated with, endorsed by or sponsored by the Bureau International des Expositions or the organiser of any past, current or future World Expo or Specialised Expo.
Two companies. One team.
You deal with one point of contact.
The city
Everything Belgrade is the team on the ground: the hotels, venues, drivers and suppliers behind more than 20,000 guests and 200 events in Belgrade.
- Concierge, transport and hospitality, day and night
- Venues, dinners and events across Belgrade
- Local suppliers, in Serbian and in person
The Expo Experts
nuwa is a specialist World Expo advisory and delivery platform, headquartered in Saudi Arabia. Its senior advisors have run national pavilions, built Expo workforces and shaped visitor experiences at World Expos.
- Advice on the whole participation: the organiser, the schedule, the budget, the suppliers
- Pavilion teams and operations planned by people who have run them
- Protocol and National Day experience from past Expos
- Saudi business contacts, and the road to the World Expo in Riyadh in 2030
Expos the nuwa team has worked on
Smaller event. Same structure.
Belgrade runs for 93 days in the summer of 2027 under the theme Play for Humanity: Sport and Music for All. More than 140 countries and organisations will fit out, operate and close a pavilion on one compact site.
93 days
15 May to 15 August 2027. One season, one hard stop.
140+
Countries and organisations. Most will build again at Riyadh.
~4m
Expected visits, concentrated into a single summer.
1 Dec 2026
Pavilion keys to participants, by the organiser’s own date.
20,000
Volunteers, the Playmakers. Serbia’s largest volunteer programme.
100%
Of the site planned for reuse.
The Expo Observer Programme · For companies
The last rehearsal before 2030. The next contract.
Riyadh buys the operations layer of its Expo between 2028 and 2030: accreditation, ticketing, crowd flow, volunteer operations, facilities management. The firms that win those tenders will be asked what they have run before. Very few firms in the Kingdom hold an Expo operations credential today, and the window is short; the site at Belgrade closes in August 2027, and the tenders open after it.
Built for the private sector
Every mega-event industry moves knowledge the same way: it puts the people who will deliver the next event inside the one that is running. Organisers have done this for decades, event to event, host to host. The contractors, suppliers and operators who build and run the event are the ones who repeat, and they have rarely been the audience. We are building this programme around them.
Who it is for: Saudi companies.
Contractors, fit-out and specialist trades, systems integrators, facilities managers, event and hospitality operators, staffing and security firms, consultancies, and the investors backing them; anyone building a position on the World Expo in Riyadh in 2030. The programme accelerates and validates a position a company is already building.
The programme
- Fourteen small-group visits to Belgrade, from March to August 2027
- Sixteen places per visit, for four days and three nights
- Each visit has a focus: construction and fit-out, operations, technology, media and event management, or hospitality
- Opening and Closing weekends at chairman and chief executive level, by request
- Hosted by nuwa's Expo Experts, with Everything Belgrade as the team on the ground
- Five-star hotels, ground transport, interpreters and a certificate of participation
After Belgrade
The road to Riyadh
Belgrade closes on 15 August 2027. The World Expo in Riyadh opens on 1 October 2030. We close your participation properly: dismantling and return freight, final accounts and entity closure, and the participation report for your ministry. Then we prepare the next one from inside the Kingdom, starting with the business case for your Riyadh pavilion and introductions to the Saudi counterparts worth meeting early.
Tell us the position you are trying to take.
We will tell you whether and how we can help, and what the path to delivery looks like.
If we are not the right fit, we will say so, and point you to who is.