We enable end-to-end execution and delivery across the entire Expo ecosystem
Expo 2030 operates on fixed deadlines that do not adjust for any participant.
Pavilions must be conceptualised, funded, built, and operational before opening day.
The organisations that succeed are those that pair strategic ambition with disciplined execution: procurement managed, supply chains secured, teams assembled, and operations running to schedule.
Whether you are an investor seeking governance over deployed capital, an international company entering the Kingdom for the first time, or a regional business scaling to meet Expo-grade requirements, the challenge is the same.
Execution at this scale requires equal parts in-country infrastructure, orchestration and intent.
What we deliver
Four integrated capabilities, each designed for a specific stage of the Expo lifecycle.
From the commercial logic that justifies participation, through the procurement and programme infrastructure that makes it deliverable, to the legacy model that ensures it lasts.
Pavilion Commercialisation
From concept through to revenue model.
Every pavilion needs a commercial framework before it needs a floor plan.
We take the full concept through to commercialisation: who funds it, how it earns, what the visitor experience delivers, and why the investment is justified.
That means both building a credible commercial proposition from the ground up and delivery partnership and execution support from within the Kingdom. For investors, it means investment structuring and a revenue model that holds under scrutiny.
Program Management
In-Kingdom procurement, supply chain, construction, and operations coordinated under a single master schedule.
We bring our experience and expertise facilitating major programs across the region.
We manage bid preparation, procurement readiness and local content compliance for international entrants. For investors, we provide vendor and supply chain access that protects both cost and schedule.
Because the organisations that deliver on time are the ones that know, every day, exactly where they stand.
Capability Building
Delivering at Expo scale requires structure and deep capability co-ordination.
Before an organisation can deliver at Expo level, it needs the right teams assembled, the right partners integrated, and the right systems in place.
We help parties build operational capability: workforce planning, quality management systems, and the organisational readiness that determines whether an ambition is deliverable or aspirational.
This includes joint-venture governance and operating structure, investment vehicle governance and the organisational architecture to manage what has been committed.
Legacy Planning
Expo is designed to deliver a legacy for exhibitors, suppliers and participants of all kinds.
We design the post-Expo operating model before the event opens: how Saudi market presence endures, how infrastructure retains value, how commercial relationships continue beyond the closing ceremony.
We enable companies to plan post-contract legacy positioning, the brand and commercial legacy model that converts Expo participation into lasting market advantage and the long-term asset and portfolio value management that extends well beyond the event itself.
The organisations that plan for legacy from day one are the ones that succeed long after the Expo events.
Our experts
Anthony Banerjee
Co-Founder &
Managing Partner
Manal AlBayat
Board Menber &
Advisor
Kailash Nagdev
Co-Founder &
Managing Partner
Our Expo delivery approach, tailored
Mobilisation
We start from understanding where you are in the Expo cycle, what you are trying to achieve, and what is already in place.
From there, we scope a program that fits your position: the team, the timeline, the milestones, and the responsibilities on both sides.
You know exactly what you are getting and when, before any work begins.
Integrated delivery
Once mobilised, the programs we engage are run under a single team with a single point of accountability.
We assign a nominated expert in your domain, supported by extended teams.
Commercialisation, procurement, operations, and capability building move together on one schedule, with weekly reporting and co-ordination.
Long-term legacy
We do not stop at Expo opening day.
Before the event begins, we are already building what comes after: the operating model, the commercial relationships, and the market position that outlast the pavilion itself.
Expo is all about international legacy.
How we can help
For Investors
Investment structuring and revenue model
Vendor and supply chain access
Investment vehicle governance and deployment
Long-term asset and portfolio value management
For International Companies
Delivery partnership and execution support
Bid preparation, supply chain and local content
Joint-venture governance and operating structure
Post-contract legacy positioning
For Regional Businesses
Pavilion concept to commercialisation
Procurement readiness and compliance
Operational capability building and resourcing
Brand and commercial legacy model
Discover more of what we do
Intelligence, insights and strategic advisory
Procurement intelligence, market analysis, and strategic briefings for Expo 2030.
Expo access and go-to-market
Market entry, partner identification, and institutional introductions.
Every Nuwa engagement starts with a 30-minute call with a Managing Partner.
We listen to the position you are trying to take, and tell you whether and how we help. If we are not the right fit, we will say so and point you to who is.