Access unique, tailored opportunities across Expo and giga-projects
Understanding the Expo 2030 opportunity is necessary.
The organisations that capture value are the ones that convert intelligence into market position: the right entity structure, the right local partnerships, the right procurement credentials, and the right relationships with the institutions that control access.
Saudi Arabia rewards preparation.
Organisations that arrive without established partnerships, regulatory readiness, and commercial infrastructure will find themselves competing for positions that were allocated months earlier.
The qualification windows, partner introductions, and procurement registrations that determine who competes are already in motion.
Market Entry
Entity setup, commercial licensing, procurement registration, and the regulatory readiness required to operate in Saudi Arabia
We provide the full entry pathway from entity to contract, including MISA registration, Saudisation compliance, local content planning, and procurement pre-qualification, sequenced against Expo timelines
For Saudi businesses, we build the local operating structure support that positions businesses as a qualified delivery partner to international primes arriving in-Kingdom.
What we deliver
The Kingdom’s opportunity is visible from anywhere.
What separates interest from presence is knowing who to reach, how to enter, and where your offer meets genuine demand.
We build that bridge, from first conversation to signed contract.
Partnership & JV Structuring
Identifying, vetting, and structuring partnerships between international and Saudi entities.
Partner matching based on complementary capability, not convenience. For international companies, that means Saudi family office and partner matching: the right local counterpart with the right CR classification, governance structure, and sector credentials. For Saudi organisations, it means international partner access to the delivery firms, architects, operators, and agencies seeking in-Kingdom capability. For investors, we structure the joint venture and co-investment vehicles that formalise participation and protect all parties.
Business Development
Fractional sales leadership and bid support for organisations pursuing Expo-related contracts.
For international companies, we manage the pipeline, bid preparation, and contract pursuit from within the Kingdom, operating as an extension of your commercial team. For Saudi organisations, we provide commercial activation and BD support that positions you against the contracts your capabilities are qualified to win. For investors, we handle opportunity sourcing and vetting: identifying the right deals, the right partners, and the right structures before capital is committed.
Brand & Local Positioning
Saudi localisation, public relations, and commercial activation
For international companies, this is local content and Saudisation compliance: adapting your market presence, communications, and workforce profile to meet Saudi requirements and procurement scoring criteria. For Saudi organisations, it is brand strategy, PR, and sponsorship activation that positions your brand within the Expo programme at the right level and in the right context. The positioning required to be recognised as credible in-Kingdom, not merely present.
Our experts
Anthony Banerjee
Co-Founder &
Managing Partner
Manal AlBayat
Board Member &
Advisor
Kailash Nagdev
Co-Founder &
Managing Partner
Our approach
Readiness assessment
Every entry begins with understanding where you stand, and where the Kingdom’s market stands in relation.
We assess sector demand against your capabilities, map procurement timing to live opportunity cycles, and identify the operating structure you will need on the ground.
For international companies, this means defining the full entry pathway, from entity formation through to first contract. For Saudi brands looking outward, it means understanding what international partner access looks like in practice.
The outcome is a clear and comprehensive position and pathway forward.
Access program
With the landscape clear, we build the connections that move you from interested to active.
Local investor and partner matching for international entrants.
International partner access for Kingdom-based companies seeking outbound reach.
JV structuring and co-investment frameworks for investors.
We help prepare bid documentation, structure commercial activation plans, and ensure your brand positioning meets local content and Saudisation compliance requirements to lay the groundwork for success.
In-market execution
Access without follow-through is introduction without outcome.
We support pipeline development, bid prep and contract pursuit through to award.
We activate brand strategy, PR and sponsorship programmes that position you within the Kingdom’s commercial conversation, not beside it.
For KSA companies, this means commercial activation and BD support. For international entrants, it means driving forward key relationships to drive forward.
How we can help
For Investors
JV structuring and co-investment
Opportunity sourcing and vetting
Capital alignment to investment opportunities
Ongoing portfolio advisory
For International Companies
Full entry pathway from entity to contract
Saudi family office and partner matching
Pipeline, bid prep and contract pursuit
Local content and Saudisation compliance
For Regional Businesses
Local operating structure support
International partner access
Commercial activation and BD support
Brand strategy, PR and sponsorship activation
Discover more of what we do
Intelligence, insights and strategic advisory
Procurement intelligence, market analysis, and strategic briefings for Expo 2030.
Expo delivery and execution
We enable end-to-end execution and delivery across the entire Expo ecosystem
Every Nuwa engagement starts with a 30-minute call with a Managing Partner.
We listen to the position you are trying to take, and tell you whether and how we help. If we are not the right fit, we will say so and point you to who is.